From 30 September 2018 we’ll be winding down Credosity for Microsoft Office and focusing 100% on Credosity Online.
To reassure existing account holders and users
If you're an enterprise account holder or user who'd like to talk with us personally about this please get in touch. We'll be honouring all existing subscriptions and making sure you, and your people, have what you need. Thanks for your patience while we make the transition.
Here's why we're moving our efforts online and some backstory you may not know:
How it all started in the first place
We first developed Credosity for Microsoft Office in early 2014 after residencies at both the Microsoft Innovation Centre and the University of Queensland's iLab accelerator.
The project came about after years of experimentation with online learning formats. For us, the online learning options available at the time weren't truly sticky. Dropout rates were high and online training relied on an unreasonable amount of self-motivation from the individual. We knew there was a better way. And, we believed that better way was 'just-in-time' learning. In our field that's a scenario like this: 'An enterprise employee has a board report, tender, job application or client report due tomorrow. They want their message to be clear, concise and actionable. They want their message to be heard and acted on. They don't want to be ignored. They want some help, feedback and input right NOW. And they don't want to intrude on someone else's time to get it. This is the point where they are most open to learning. And, it's the moment when they most need help.
The 'just-in-time' (JIT) approach to learning is similar to the JIT approach to manufacturing and management founded in the 1950s by Japanese shipbuilders. The idea replaces 'Just in Case' management processes with 'Just in Time' i.e. you access the learning, or stock, as you need it.
We work primarily with enterprises - it's where our expertise and passion is most suited. So we knew we had to make the tool work for them first and foremost.
We also knew that enterprises were still primarily using Microsoft Office (Word and Outlook) in their everyday workflow for written communication. Many enterprises had moved to O365 subscriptions but the majority were still using fully-featured versions of Microsoft Office.
We knew that to get a product to stick we needed to stay within existing user workflows at work. So the first version was built for Microsoft Office - an add-in that sat inside Microsoft Office and interacted directly with the users' text - to help them find and fix the 'worst first'.
Our intention was spot on:
1. Help the user inside their existing workflow (Microsoft Office)
2. Add instant value i.e. help them see their mistakes and fix those on-the-spot
What happened next?
There's always another side to the story, right?! And for our story the 'other side' is Enterprise IT. The end user would consistently be enthusiastic about the help we could give and Enterprise IT would consistently be slow, or unable, to deploy and update the software for them.
It became a loop we started to resent. Our energy and effort was on the wrong activity. Instead of generously giving value to the end user by rapidly shipping software updates and letting them access that goodness we were sinking our time into navigating and managing enterprise IT - mostly to little avail. We'd get past the toughest of security audits (we've passed them all - from an international investment bank, to the federal government) only to lose momentum when it was time for IT to push an update or give a new user access. It's not that we couldn't get past the myriad of hurdles, it's just that it was at the expense of the more valuable work of making Credosity a seamless and smart user experience.
Enough already: Accessibility is everything
Learning, for us, is about accessibility. People must be able to easily get the thing that can help them. Making that happen was becoming unsustainable for our business. We could've gone and raised investment to gear up a larger team but all we could see with that path was an inefficient business model that was going to lose sight quickly of what matters most.
That's not us. Actually, it was refreshing to know it's really not us, or how we want to run our business.
Our core values around accessibility are why we're so passionate about the work we've done these past four years with the Australian Literacy and Numeracy Foundation (ANLF). Only one in five children in remote indigenous communities can read at a minimum standard. And we're doing what we can to change it.
So ... we had to draw a line in the sand and walk over it. We had to decide what 'not to do' so we could get to the task of doing the deeper work that'll leave a legacy we're proud of.
100% online focus
Starting 30 September 2018 we'll focus 100% on Credosity Online.
This will allow us to:
- Iterate faster without relying on your IT people to install or update your software
- Keep ahead of the changing tech landscape in enterprise
- Simplify our business processes … and give us more time to focus on creating value
- Help more people. Hand's up you Office 2007 folks? We know you're out there. Mac and Google Apps users? Yep, you’ve been patient!
What this means for Credosity for existing Microsoft Office users and account admins:
- Your software will keep working but we won’t be supporting it or issuing updates after 30 September 2018.
- The final and latest version is 1.1.723. Until 30 September you can update to the latest. After that date you won’t be able to download or install the software.
- We recommend you uninstall Credosity after 1 October.
- We’ll honour and support all paid subscriptions until the subscription end date. If you’d prefer a pro-rata refund for the unused portion, please get in touch and we'll sort that for you.
- You, and your people, can use Credosity Online. Now. Free. No install needed.
Built to last. Always.
From the beginning our business has been 'built to last'. It's a slow process but one done with care. Decisions like this aren't easy but what matters is that we do the right thing by us both. One without the other won't fly.
If you'd like to discuss this directly with either of the founders you can get in touch with us at:
Co-founders, Magneto Communications and Credosity